Launched and manage the Denver office, including all operational (location selection, lease negotiations, and office setup and design), hiring, and ongoing day-to-day management of office and personnel

Doubled (100% increase) retainer services and grew net income by 1000% in under 18 months

Responsible for overseeing $30MM+ in media planning annually

Led re-architecture of agency data structure and taxonomy. Developed cross-client, enterprise adaptable data standards to enhance transparency, agency tracking, reporting, and optimization

Oversaw MarTech and vendor selection/implementation, including Ad Server, DSP, Reporting, CRM, and 3rd party data partners.

Developed agency standards for planning and buying CTV/OTT, and Addressable TV

Launched SEO department, including hiring, tools selection, and standardizing program and reporting

Renegotiated key media partnership relationships, including standardizing rates for enterprise entities that lead to nearly a 50% reduction in media costs

Revamped agency planning process top to bottom

Spearheaded go-to-market planning and execution in five major markets, in addition to several small test markets where we gained double digit market share in under 12 months

Led initial sales hiring, training and event planning, and personally signed up first paying customer

Owned consumer website planning and build, including direct development oversight and design

Developed strategy, build-out, and managed all paid media channels (digital and traditional), and integrated marketing campaigns with external partners (HBO, Showtime, Viacom, etc.)

Integrated CRM, and CMS into core web properties, and activated real-time, AI driven segmentation to automate brand communications and on-site dynamic content

Owned MarTech stack and vendor selection, including selection and implementation of ad server, measurement, marketing automation, 3rd party data integrations, CRM, SEO, and direct mail partners

Oversaw Marketing P&L, budgeting, product pricing and offer/promotional strategy

Grew key account revenues and sales 10X over 36 months, while reducing acquisition costs by 20%

Managed a team of 12+ client partners in daily delivery of large marketing campaigns, including

media optimization, creative development, and web property builds

Negotiated budgets of $50MM+, management of budgets $80MM+

Led cross-agency collaboration on 360 marketing initiatives and annual planning

Designed and implemented nationwide go-to-market plans

Spearheaded development of several new agency practice areas including Data Sciences and SEO

Led design and development of proprietary attribution models

Directed the research and onboarding of key technology partners (MMM, ad server, SEO)

Designed enhanced tracking solutions for cross-platform and offline tracking

Campaign design & direct platform management of SEM, DSP, Video, Email, and Affiliates